It’s a celebration time at VivaConnect as we had a scintillating victory at 6th edition of Indian Digital Media Awards 2014 (IDMA). We proudly lifted not one but two Gold Trophies for our service – LiveTalk, as the Best Innovation in Mobile Marketing and Best Use of Technology.
LiveTalk was developed for Bharatiya Janata Party & extensively used during the pre-election campaigning to broadcast their rallies over voice call. It allowed them to reach & engage with masses spread across India, separated by distance but united by a device ‘Mobile’. The service proved effective where every other medium of Live telecast faced constraints of power cuts, inaccessibility to media (TV/PC), no internet connectivity & web-traffic, etc.
‘LiveTalk works as an on-demand channel over mobile to connect over a thousands of concurrent callers with Live events. The service can be accessed over any mobile handset and doesn’t require internet connectivity, it’s simply dial & connect. We can aptly say that it’s a poor man’s youtube’, conveys Mr. Vikram Raichura (Managing Director, VivaConnect) enjoying the appreciation received by LiveTalk.
Considering the fast paced lifestyle of urban populace & the limitations faced by media coverage in rural regions, LiveTalk proves extremely effective no matter how diverse one’s intended reach is. This service takes the world of mobility solutions miles ahead, literally.