Social Media & Mobile Marketing – A Seamless Integration

22 Aug

Social media has grown exponentially strong in past 2 years and more so over Mobile. Over 33 million Indians flock twitter, 62 million Indians access Facebook over mobile phones and more than 100 million users are enjoying Internet over mobile.

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Growing strong on Mobile
Interestingly, a mobile user spends about 65% of time spent posting photos, using maps, playing games, sharing content, blogging and reading over social media platforms. As mobile phone has made it easier for all to share and consume data on the move, that’s exactly where opportunity lies for Businesses, Brands and Enterprises to reach their target consumers. Needless to say, Mobile marketing is the key to unlock this potential reach.

Mobile Marketing – Its much more than what you think!
Let’s have a clear understanding of the term ‘Mobile marketing’ – It’s absolutely not about selling your products or services over mobile, Instead it’s about offering a warm experience of your brand through services of Voice Calls, Missed Calls, SMS, Email and Mobile Apps.

It has much to do with understanding mobile usage habit of your target consumers, addressing their requirement and gradually nestling your brand over mobile so that when they look out for your, you’ll be right into the spot.

Making things simpler and easy
Let’s say your brand has built a mobile app and you need more users through increased downloads. So how about saving them (user) the hassle of searching your app in the app store and instead giving them a missed call number to download the app. Just flash the number over social media & networking sites, as a user discovers and gives a give a missed call, a download link would be sent to him over a SMS.  One tap on the link and Voila, you’ll have one more user!

We all want things simplified for our customers and that’s a great advantage offered by Mobile marketing services. Mobile has changed the way we consume all sorts of online content and thus incorporating Missed call, SMS, & Voice services further enhances the engagement. Moreover it offers the quickest call to actiona zero or minimal cost engagement and an instant connect.

Mobile marketing services integrated over social media platforms has much to offer, have you tested it for your brand?

 

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The bold breaks free .. Happy Independence Day 2014

15 Aug

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The Back-up Talent

8 Aug

As featured in ascent global of 6th August, 2014. The Times of India – New Delhi.
– Palak Bhatia

THE CONCEPT OF ‘BENCH’ IS CREATED TO ENSURE THAT THERE IS A POOL OF EMPLOYEES AVAILABLE AT EVERY GIVEN POINT.

Every organisation today keeps a pool of employees that are not involved in any of the current projects and are waiting to be engaged in an opportunity. These professionals, commonly known as `on-the-bench’ employees, consist of talent waiting to be utilized. It is essential that the companies use these people in an efficient manner to build up the knowledge base of the organisation and provide tangible skills to the employees.

Anurag Gupta, COO, Magna Infotech, tells us the advantages of maintaining a bench, “Most organisations keep a `bench’ for a variety of reasons: the anticipation of an upcoming project where the requirement for people is urgent; training of employees who are not performing well and for deployment of freshers.

Though people on-the-bench are non-billable headcounts to the organisation, the concept of `bench’ is created to ensure that there is a pool of employees available at every Is t given point. The bench also ensures that employees can be retooled/re-trained, thus making them employable. However, longer duration on the bench leads to frustration and de-motivation among employees over time. Bench employee compensations are not competitive enough and they remain idle leading to a lot of negativity in the entire eco-system.“

It is important that organisations do not allow these employees to remain idle and make use of the time in a mutually-beneficial manner. What are the ways to productively utilize these on-the-bench resources?
R Mohan, CEO, Career Access lists a few strategies:

CERTIFICATIONS AND TRAINING: Enhance the employee’s profile, capability and positioning with clients; re-skill resources on-the-bench and align them to goals;

BUILDING ASSETS: Automate internal tools, build programs pro-bono, etc;

CAPABILITY: Build competence in `sunrise’ skills, which are emerging in the horizon and are likely to be in demand;

SHADOWING: Learn through observing others in action, which is an effective way of acquiring knowledge, skills, insights and networking within the organisation;

COACHING: Engage with career counselors or mentors within the organisation to proactively understand the business landscape; seek opportunities proactively without waiting for somebody to call;

CONTRIBUTING: Increase their utilization by exploring opportunities to contribute to non-billable but productive work such as pre-sales or other business and organisation requirements (more applicable to experienced employees).

The on-the-bench employees can also put in efforts to improve their prospects and make use of the opportunities that come by. Poonam Bisht, head ­ HR, VivaConnect Pvt Ltd, tells us how, “On-the-bench employees should treat themselves like soldiers sweating at a boot camp; they should train themselves every passing day for `come what may’ situations. The waiting time can be transformed into personal training time by performing mock-up drills, researching new technology, attending problem-solving sessions and deriving alternative solutions to the existing operations. Being a part of a company and having access to resources for learning along with a salary is probably the best privilege any employee could get. So, a word of ad vice to on-the-bench employees learn while you earn!“ Thus, organisations and employees can work in tandem to utilize the latter’s time on-the-bench and create new talent for future ventures.

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VivaConnect powers Missed Call Voting for BIG Life Ok NOW Awards – August

31 Jul

 

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VivaConnect has partnered with BIG Life OK Now Awards, to empower Missed call voting  platform for audiences across India. In this august edition of the monthly award ceremony, audiences can vote for their favorite actors, songs, directors and films by giving a missed call on 1800 3000 0927.

The nominations feature Bollywood’s recent releases as Holiday: A soldier is never off duty, Ek Villian, Humshakals, Fugly, & Filmistaan. The competition gets interesting with Akshay Kumar, Riteish Deshmukh & Siddharth Malhotra competing for BIG Life OK Now Actor Male, while Sonakshi Sinha, Shraddha Kapoor & Kiara Advani combat for Big Life OK Now Actor Female. The voting lines have opened and are easily accessible over any make of mobile.

The awards will be held on 3rd August, in a star studded evening showcasing some of the biggest celebrities from Bollywood and Television.

Vote for your favorite stars right away, give a Missed call 1800 3000 0927 now!

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May all be blessed .. Eid Mubarak!

28 Jul

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Technuter covers VivaConnect’s Post-Budget Reaction

15 Jul

Post Budget reaction by VivaConnect   Technuter

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Dial 022-4501-4501 – Union Budget Speech is now LIVE !

10 Jul

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