LiveTalk wins 3 Gold Awards along with ‘Best in Show’ at MMA’s Smarties India 2014

12 Sep

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LiveTalk had a scintillating victory at the prestigious Smarties India 2014, bagging 3 Gold Awards for Innovation, Cross Media Integration and Relationship Building / CRM, and also the Industry “Best in Show” Award. The path-breaking service is a joint effort of VivaConnect and Bharatiya Janata Party (BJP). VivaConnect Pvt. Ltd, a fast growing Creative Mobile Marketing Solutions Company having India’s LARGEST infrastructure for Voice and Missed Call Services.

Vikram Raichura, Managing Director – VivaConnect, adds in delight,“Winning Smarties is a testament to our capability to notch the mobile connect with every new platform that we create. We thank Jury members at MMA’s Smarties India who acknowledged our work along with a special thanks to Shri. Arvind Gupta, National Head, BJP IT cell for providing us this opportunity.”

The third edition of the annual Mobile Marketing Association’s (MMA) Smarties India, was held in high spirits at the Palladium Hotel in Mumbai on the evening of 11th September 2014. The event is known to celebrate and award the best-in-class mobile work from India; shortlisting through 21 categories that featured over 65 entries.

Discover LiveTalk or write to us at pr@vivaconnect.co

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Growing beyond conventional mobile marketing company

9 Sep

Bharatesh Salian01 (copy)Bharatesh Salian (Chief Strategy Officer – VivaConnect), talks to DIGITAL TERMINAL on this latest marketing trend and shares his strategies for further growth.

How do you see the growth of Indian mobile marketing Industry?
India has over 154 million smart phone users out of which about 86 million users enjoy internet access over their mobile phone. With this exponential growth in smart phone market, mobile app industry is likely to grow fourfold into a whooping Rs. 3,800 crore industry by 2016.

Augmented Reality (AR) concepts will have higher takers among TIER 1 & TIER 2 cities, enabling Brands and Enterprises to process even more of interactive content right over mobile screens building fruitful engagement. Last year even brought amazing shift of E-commerce to m-commerce, which is expected to promote m-wallet initiatives in next 2 years.

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What are the major challenges vendors has to face in the industry?
Since Mobile marketing is relatively new addition to traditional marketing vehicles, it’s still to get a significant share in overall marketing budget. Opting for mobile marketing services requires a certain level of technical expertise to understand the possibilities it can create. Industry is yet to learn that mobile marketing generates higher ROI and has more benefits than other marketing vehicles.

Secondly, The overall Tele-density of our country had notched 74.02% by 2013, yet flip-flopping Telecom regulations and policies have adversely affected the rapidly changing market conditions, also slackening growth of data services. Thus engaging population over data services is still a major challenge.

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What are the services and solution you offer to Indian customer?
VivaConnect is a creative Mobile Marketing Company having India’s LARGEST infrastructure for Voice and Missed Call Services. We ideate solutions for Brands & Enterprises over missed calls, sms, email, mobile apps and voice platform.

Our solutions are often a combination of more than one service, for instance, consider Missed call Bank account balance check service. As and when a bank customer gives a missed call to check his bank account balance, he receives a prompt reply over sms furnishing his up-to-date account details. Saving him time, hassle and money (It’s a free service for end-user).

In that manner, we finely tune mobile services to match clients objective and mobile using habit of their intended group. So basically services of sms, mobile app & voice stay at the core, as we weave an engaging brand experience around it. Most of our solutions build an engagement at ‘zero cost’ for the end-user and are great for authenticating, registrations, activation/deactivation, voting, polling, sampling, gratification and more.

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Which are the verticals you serve?
We gladly serve Brands, Enterprises and Media, actually numerous entities from all walks of the industry. That’s the absolute beauty of offering mobile marketing solutions, they are useful to every communication taking between brands and the consumer.

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What are your marketing strategies? How you are working to promote your services in India?
There’s active discussion and sharing of insights of mobile marketing over social media platforms as Twitter, Facebook and LinkedIn. We have occasional press releases and publish articles encircling mobile marketing industry over online media. Then there’s regular post over our company’s blog and a monthly newsletter.

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Tell us about some of your leading clients.
We are extremely proud to have some of leading names from the industry as our esteemed clients.The list includes Central Bank of India, ICICI Bank, Kotak Mahindra, Reliance, Sharekhan, Vijaya Bank from BFSI sector. We offer services to Doordarshan, Sony Television, Life OK and Zee Entertainment from Television industry. We are also associated with LUX, Ponds and a few brands under Hindustan Unilever (HUL) Limited and BIG 92.7 FM among the radio network.

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What are your future plans in terms of new market or new solution?
We believe in constant evolution and hence have grown much beyond being a company that just provides mobile marketing services, we foster innovation.

We’re honoring path breaking concepts and fresh ideas that project a potential to materialize as services. The brilliant minds bring such concepts to table are not only rewarded with monetary rewards, they will also be taken further to grant profit-sharing initiatives and launching of a company.

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As posted by DT News Network on September, 03, 2014 – ‘VivaConnect Believes in Constant Evolution and Grown Much Beyond Being A Company’

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Plan is to Incubate great Idea’s

2 Sep

In an online interview conducted by VARIndia, Mr. Vikram Raichura (Managing Director, VivaConnect) expresses about his company’s offerings, clients, future plans and its welcoming great ideas and turning them into business opportunities. Here follows the feature from VARIndia Online edition.

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With millions of mobile phone users in India, numerous small and big brands are making use of mobile marketing as a powerful alternative to the existing modes of advertising and connecting with their consumers as it allows more targeted advertisement, which in return, saves money and time for both the company and the consumer. VivaConnect is one such creative mobile marketing company which is having India’s largest infrastructure for Voice and Missed Call Services. Its tailor-made solutions for Brands and Enterprises are offered over missed calls, SMSes, e-mails, mobile apps and voice platforms. VivaConnect’s solutions are an elegant blend of above said mobile services, which are fine-tuned to match client’s objective and the mobile using habit of their intended target group.

VivaConnect revolutionizing the Indian Mobile Marketing space…

We always had a special knack for pushing possibilities of mobile marketing services in India. In 2013, we launched “LiveTalk” – a service for audio broadcasting live events over a phone call. It was developed in conjunction with the Bharatiya Janata Party (BJP). LiveTalk powered up live audio broadcast of 430 public rallies held by BJP during the pre-election campaigning. Over a lakh Indian callers spanning from length and breadth of the country enjoyed a real-time connect with rallies easily over their mobile.

We launched DONE Solutions Pvt. Ltd, a platform crafted exclusively for food and beverage industry to manage orders over call, web and mobile and offer a “Happy Ordering” experience for both owners and customers alike. Currently, DONE is connecting customers of Naturals Ice-Cream (Juhu), Wok In the Box, Sandwizzaa, Cheelizza, Box8, MD’s Pizza, Hangla’s and Juno’s Pizza in the Mumbai circuit, to name a few.

Then, with regard to another product – MORE , we launched an easy and instant gratification service that offers free mobile talk-time refills as an instant reward scheme in return of an engagement with brand over mobile. Hence, customers get instant redemption’s without any waiting or hassle right over their mobile.

VivaConnect’s leading clientele in India…
Our clientele can be distinguished broadly as campaign oriented clients and perennial clients. Most of the FMCG brands, Entertainment and Media houses fit in the former segment, while Enterprise clients fall in the latter one.

VivaConnect extends its services to the Central Bank of India, ICICI Bank, Kotak, Reliance, Sharekhan, Vijaya Bank among the BFSI sector. Among the television network, it has Doordarshan, Sony Television Network and Zee Entertainment Ltd. From consumer brands, VivaConnect is offering its services to LUX, Ponds and some brands under Hindustan Unilever (HUL) Limited.

Your competitors in India…
Since VivaConnect covers the entire spectrum of mobile services spanning missed calls, toll-free service, SMS, email, mobile apps and voice platform, we don’t have a single company as a direct competitor to us. Yet, our individual services do face competition from other mobile marketing service providers.

Plans ahead…
Towards the last quarter of 2014, VivaConnect has a plan to expand in the global markets with innovative mobile marketing initiatives.

There are plenty of great ideas that come from our employees, other small start-ups and emerging companies, awaiting an opportunity and support in terms of capital and infrastructure. We plan to encourage such ideas and propel their growth. You’ll surely hear about it from us soon.

Here’s the online feature : VAR India August 2014 Edition

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Welcoming lord of new beginnings – Happy Ganesh Chaturthi!

29 Aug

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Bharatiya Janata Party & VivaConnect’s ‘LiveTalk’ – A finalist in 4 categories at Smarties India 2014

28 Aug

LiveTalk qualifies as a finalist at MMA’s Smarties India Award 2014 in whooping 4 categories, we hold on to edge of our seats with fingers crossed.

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Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd.’s  joint nomination ‘LiveTalk’ is a finalist in following 4 categories

1. Relation Building / CRM
2. Cross Media Integration
3. Innovation
4. Best Brand Experience in Mobile Rich Media.

 

 

About LiveTalk:

India being a feature phone heavy market with only 17.15% mobile internet users. Penetration of voice services stands strong building 99% reach. Thus the idea was of taking Narendra Modi’s voice, that is a voice of a promising and confident leader and delivering it to every Indian commoner’s ear.

Broadcasting recorded events was easier & attempted earlier but Live audio broadcast of an event in real time over a phone call had never been attempted. Hence a creative Strategy was sketched by BJP and VivaConnect to build a connect over Mobile through Live Audio Broadcast on voice call – LiveTalk.

With LiveTalk, BJP got instant connect with the audience where they could hear Narendra Modi talking to them “LIVE” over mobile.

Result:

  •  430 Public rallies covered with LiveTalk across India
  • 3,245,783 LiveTalk Calls received
  • More than 800 hours of LIVE Audio Broadcast consumed
  • More than 350 hours of pre-recorded Voice Broadcast
  • Uninterrupted service across 29 Indian states & 7 Union territories

BJP had a landslide victory winning 282 seats of Indian Parliament and Narendra Modi got anointed as 15th Prime Minister of India on 26th May, 2014.

LiveTalk become an innovative service of its kind.

Click here to read the complete story.

 

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Social Media & Mobile Marketing – A Seamless Integration

22 Aug

Social media has grown exponentially strong in past 2 years and more so over Mobile. Over 33 million Indians flock twitter, 62 million Indians access Facebook over mobile phones and more than 100 million users are enjoying Internet over mobile.

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Growing strong on Mobile
Interestingly, a mobile user spends about 65% of time spent posting photos, using maps, playing games, sharing content, blogging and reading over social media platforms. As mobile phone has made it easier for all to share and consume data on the move, that’s exactly where opportunity lies for Businesses, Brands and Enterprises to reach their target consumers. Needless to say, Mobile marketing is the key to unlock this potential reach.

Mobile Marketing – Its much more than what you think!
Let’s have a clear understanding of the term ‘Mobile marketing’ – It’s absolutely not about selling your products or services over mobile, Instead it’s about offering a warm experience of your brand through services of Voice Calls, Missed Calls, SMS, Email and Mobile Apps.

It has much to do with understanding mobile usage habit of your target consumers, addressing their requirement and gradually nestling your brand over mobile so that when they look out for your, you’ll be right into the spot.

Making things simpler and easy
Let’s say your brand has built a mobile app and you need more users through increased downloads. So how about saving them (user) the hassle of searching your app in the app store and instead giving them a missed call number to download the app. Just flash the number over social media & networking sites, as a user discovers and gives a give a missed call, a download link would be sent to him over a SMS.  One tap on the link and Voila, you’ll have one more user!

We all want things simplified for our customers and that’s a great advantage offered by Mobile marketing services. Mobile has changed the way we consume all sorts of online content and thus incorporating Missed call, SMS, & Voice services further enhances the engagement. Moreover it offers the quickest call to actiona zero or minimal cost engagement and an instant connect.

Mobile marketing services integrated over social media platforms has much to offer, have you tested it for your brand?

 

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The bold breaks free .. Happy Independence Day 2014

15 Aug

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