The Top Mobile industry Innovators at mBillionth Event : Featured in YourStory

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The 6th mBillionth Event at India Habitat Centre on 23rd July saw many business tycoons, tech leads, CEOs and eminent players from the Mobile Industry, showcasing their innovative solutions under a single roof.

From nimble startups and NGOs to government agencies and public sector organisations, the event was full of spirit and creativity. Amidst all these innovators, VivaConnect showcased its innovative and effective solutions.

It was inspiring to meet the other innovators from the industry and was equally enlightening to know about their products and the visions involved behind it.

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In a nutshell, the event witnessed the creativity of mobile innovators from 8 South Asian countries – from AR apps and alerting services to community centres and citizen engagement platforms. Read more at YourStory.

Mobile Marketing: It’s more than what it seems

Mobile Marketing might pop up pictures of intrusive and, sometimes, irritating mobile ads in your mind, but it is just a floor of it and not the entire building. Mobile Marketing is way more than what we commonly perceive it to be.

It’s also about utilizing the huge telecomAgLY25KTLO70y5z_HZ--DsgjBMRbaesuN6iiTdmOtdAu network of around 7 billion subscribers worldwide, out of which around 43% people (3.13 billion) have Internet access. The subscribers further get classified into a feature phone or a smartphone user. According to eMarketer, only 1.91 billion people are smartphone users, which are expected to cross 2 billion by 2016. This shift towards the smartphone industry and increasing penetration of Internet would also enhance the Mobile Ad spend exponentially. According to eMarketer, it would cross the $100 billion mark by 2016.

However, when it comes to India where the majority of population is still carrying a feature phone and the number of mobile Internet users is just over 20% of its total mobile subscribers, it becomes very important to consider the offline vertical of mobile marketing domain.

Offline vertical includes tools like Missed Call, Voice Call, and SMS, which can be used to craft a customized campaign as per the marketing need. It could be a campaign to broadcast Live speech of a political party to garner reach and increase awareness, on a simple phone call, or a campaign utilizing mobile phone as a source of information and engagement, by just giving a Missed Call. You can increase the TRP or user base of your TV Drama show or a Reality show by inculcating audience responses and votes via Missed Call. You can even craft a Voice Call based game on mobile as a promotional activity; a perfect blend of innovation, creativity, and marketing.

Mobile phone has truly redefined the concept of communication. Anything can be communicated or promoted to any person anytime and anywhere even when he is out of the traditional mediums’ reach. The use of offline tools has further extended its utility to the feature phone users or Media Dark Areas, which is a huge market of potential customers. In a nutshell, it won’t be wrong to say that the mobile phone is ‘the medium’ for marketing.

Stats via MarketingLand

VivaConnect Cherished Womanhood; Female Employees Rejoiced

“A rose won’t be a rose without its fragrance;
Same goes for any company, without its female employees”

VivaConnect celebrated International Women’s day on 9th March, by taking its female employees for a treat, and a movie afterwards, on a full working day.

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Although the treat was kept as a surprise, all the ladies were asked to come as their best dressed for the celebration, and everyone was excited to see what the surprise was going to be. The environment was very vibrant and the smiles over the employee’s faces was totally worth it.

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Along with this, a customized calendar was gifted to all the female employees to symbolize their worth to the company.

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Mr. Kiran Raichura, Chairman, said, “ I believe that Women hold an important position in any organization or society. They are an important pillar of our organization, and we are proud of them”.

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“ It was a great gesture from Kiran Sir, we really enjoyed the treat and the movie..”

“ What a great Surprise!!”, were some of the comments of the female employees.

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     In all, a happy Women’s day indeed.:)