What’s your take on TRAI’s new guidelines?

India boasts of over 850 million mobile subscribers out of which over 130 million subscribers registered with the national do not call registry till Aug 25th. With the NDNC registry (now known as NCPR) enforced, customers have to choose from categories like ‘fully blocked’ or ‘partially blocked’ to receive SMSes in the categories chosen by them.

Impact of these new regulations:

  • You are not allowed to send any messages between 9 PM to 9 AM.
  • Your messages will not be delivered to subscribers registered in the NCPR registry.
  • You cannot send messages with a sender ID, chosen by you.
  • You cannot send more than 100 SMS per day per SIM.

Your customers will now end up losing genuine and vital information over SMS and calls.

Do you think that there could have been a better solution to deal with this situation?

Express your opinion by leaving a comment.

6 thoughts on “What’s your take on TRAI’s new guidelines?

  1. The TRAI regulations are hideous and unfair.

    – The 9pm – 9am curfew is unreasonable. For example, I myself get on to the internet mostly late at night and avail personal messaging sms services.

    – It is fair that messages do not get delivered to NCPR registered numbers. Those users have opted in and requested themselves to not be bothered with sms. BUT, they should have a choice to selectively allow messages from certain sources they use, instead of categories.

    – Removal of the sender is really the crappiest idea ever. By looking at the sender id, I know from where the message is coming and I can delete it if I don’t want to read it. The removal of it simply makes it difficult and forces me to read every message.

    – 100 sms per day / sim is also a very very limiting idea. It feels like a desperate move and the biggest beneficiaries will be the telecom operators who will increase the sms costs.

    There surely can be MUCH MUCH better solutions to the problem of SPAM.

    For example, in my opinion, this would have been the best way to deal with spam.

    When you receive a message from a sender id or a source like TM-BATRA, the operator should intervene and send you a message saying, “TM-BATRA is trying to send you a message, would you like to authorize it and receive messages from this source from now on?”.

    Users should reply with a yes/no. If yes, I can continue receiving messages. If no, then I never receive messages from BATRA. End of problem.

  2. Avinash Gupta

    Not a positive way to handle the criticallity of issue. The main issue is about unwanted SMS from Tele-Marketing devisions.
    So Only a Unsubscribe me will be enough to handle the whole situation.
    In that case i can receive HDFC Bank Credit Card SMS and their new offers as many times they want to send me updatedinformation, but if i wan to block any Share market Agency to SMS me for making money…..Can be simply blocked and reported as SPAM. So the SMS from share market guys will not reach to me henceforth.

  3. The Impacts described above are all impacts on the activities of mobile marketeers.
    Of course they appear to be negative.

    However, there are just as many (if not more) positive impacts of this regulation for mobile subscribers.

    In the long run this should also be positive for mobile marketing. Instead of lazily spamming millions of people with promotions that are of little interest to most of them, mobile marketing organisations will now have to be base campaigns on more intelligent, targeted systems and on opt ins by mobile subscribers.

  4. K Ramani

    The promotional and persistent SMS shd be stopped.DND shd be strictly followed.Even now i get an SMS from VF at midnight.

    All msg shd have a stop button so that each SMS msg, if irritating can be stopped at least from that nbr.

    TRAI shd take note of this nbr automatically.

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