You must have surely noticed those attractive squares with futuristic patterns on a white background. Yes, we are talking about QR codes found on product packaging, billboards, web pages, business cards, instruction sheets, manuals, or even on someone’s T-shirt.
Apart from providing your customer with the some important information, QR codes can be used as a link to deliver a more engaging customer experience. We tell you how!
- Look before you leap!
To run an effective marketing campaign through QR, it is essential to understand the kind of information that you would be looking for as a customer. Apart from using an impactful content, you should make sure that it is equally fresh, unique and compelling enough for your customers to scan it. Such content can include links that land them to an information guide about your product/service, a demonstration, Sign up page for email newsletter or may be an e-book download!
- A stitch in time saves nine!
There is no hurry for you your technical team to develop a QR code in few hours. Make sure that the landing page is such that its graphics are kept to minimum so that the page loads faster. It should highlight a few notable features of your products/services, creating a seamless engagement experience between customers and your brand. This will further ensure that your customers would want to come back to you.
- Don’t judge the book by its cover!
It is a good idea to make you website that is graphically appealing but ensure that the customer enjoys the content on your landing page. Don’t forget to help them with information as to how to place an order, product range, your capabilities, contact details or a simple URL for future browsing.
- A tree is known by its fruit!
If you provide a way for customers to go from the landing page to a cart page, set up a special cart page just for that originating URL for further tracking. If your QR code appearing in several publications during the same timeframe, set up separate landing pages and QR codes to track the response across publications.
- Test your maximum and see how much you can do!
Once you are ready to execute your marketing campaign through QR code, don’t forget to test the entire process, from scanning the first version of your QR code to viewing the delivered content, checking the links, watching videos, listening audio files or testing the landing page. You can even encourage feedback from the sample group about the type of device they used, look and feel or the landing page, loading time, navigation issues etc.
If carefully executed, QR codes can prove to be potentially impactful technology available to marketers today which means your business should get in on the ground floor now. Before you know it, QR codes will be mainstream. Don’t let your business be left behind !!