IVR and SMS mark its presence in education segment as well.

Until now, the State Board Examination results were accessible through internet. However, the strong instinct of students and parents, about procuring examination results in least possible time has given rise to a new trend. One can get his board results using mobile and landline phones. The objective of the service is to ease out the result declaration process in a way that it subsides the curiosity level in the lowest time frame.

Students can now avail their results in two possible ways as given below:

  • IVR

This method requires the person to call on the assigned number. When a person dials the number, a welcome message is played by an automated exam announcement system. It requests the caller to provide his seat number/roll number as the input. Based on this input, IVR server makes a query to the database and subject wise marks/summary of performance is conveyed in about 30 seconds through IVR. The service is usually made available on the day when the board results are announced.

The key benefits that IVR system provides in education industry are: 

    • Results are accessible through landline as well as mobile phones
    • The language of IVR can be customized as per the region of origin
    • Reduces burden on administration authorities
    • Automated services
    • Remote access
    • 24/7 availability
    • Cost effective and timely
  • SMS

One can even avail the examination results through SMS. In this case, the student has to register himself by sending the roll number prefixed with the examination. E.g. RESULTEXAM NAME HALL TICKET NUMBER No. to XXXXX.

Students who do not register can also avail the result details instantly. They just need to send an SMS in the same format and the result details will be published on their mobile at minimal cost of Rs.3/SMS (or other tariff rates as applicable).

The benefits of this arrangement are:

    •   Anytime-anywhere access
    •   Instantaneous availability of result
    •   Ensures a wider reach compared to internet access

Considering the above benefits, we can conclude that mobile phones can serve as better and quick source of result delivery especially in the remotest part of the country. The procedural customization facilitated by mobile phones further adds to the ease.

VivaConnect’s Pay For Performance Marketing

As a successful marketer you need to contribute to TOP line as well as to BOTTOM line

VivaConnect enables you to achieve both, through Pay For Performance Marketing.

In order to sell your product you need to market it and Pay For Performance marketing is one of the best tools available for the advertiser. In Pay For Performance marketing you just pay for the responses you get and not for the entire campaign.  Compare to any traditional mode of marketing you can now reach your target audience with minimum risk while yielding a high ROI.  Pay For Performance marketing makes it easy to for the advertiser to track the responses through various method such as from submission, query generated on longcode, shortcode, etc and accordingly channelize the resources for the preceding campaigns

VivaConnect provides  Pay For Performance marketing : 

– Across its digital platforms Voice, Email, SMS & Apps.

–  To a wide range of quality profile

–  With Response tracking mechanism

To get more insights about VivaConnect‘s  Pay For Performance marketing,

Call us on 022.67856734
Mail us at shelma@vivaconnect.in
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Case Study on Missed Call based Voting Platform

Client profile:

Client is one of the major flagship channels of a leading TV Network, having its reach in more than 120 countries and access to more than 500 million viewers globally. With more than 16 years of its launch, it has been a driving factor in the growth of satellite and cable industry in India. It has created strong brand equity and is the largest media franchise in India and across the globe, serving South Asian Diaspora.

Today the channel has a multi-genre offering and is living up to its image of being a socially conscious channel. Apart from delivering primetime drama series, television movies, theatrical films, specials and day time dramas to its audience, the channel also carries the proud tag of being the pioneer of the reality shows.

Case overview:

The channel featured a dance reality show which consisted of 13 participants, shortlisted through live auditions and preliminary rounds conducted across the city, and judged by a panel of experts in the domain of choreography. Thereon, qualification of a participant to the next level required maximum number of votes from the viewers. Hence, there was a need to develop a voting platform which would capture the voting responses of the viewers encompassing all demographics.

Earlier voting platform:

Until now, SMS voting (on Premium Short Code) was a popular medium. However, realizing the following drawbacks, people are looking for innovative ways that can be adopted to deal with the voting process.

Drawbacks:

  • As the SMS is chargeable (Rs.3/SMS), people resist to vote.
  • Demands literacy on the part of the voter.
  • Due to low SMS volume, it wasn’t likely to have region-wise dissection of incoming responses.

Objective/Challenge:

  • To increase the voting participation by making the process more friendly and free of cost.
  • To have maximum audience engagement, encompassing all demographics.

Proposed Solution:     

To meet the above objective, VivaConnect provided the following services:

  • Zero-cost Missed Call voting platform:

In order to vote, the viewer just had to give a missed call on a Unique Number assigned to the participant. The missed call automatically got disconnected after 2 rings and the viewer received an acknowledgement message soon after the registration of the vote on the panel. A viewer was allowed to vote for a particular contestant only once per episode. However, he could vote for multiple contestants in the same week.

Highlights of the process:

  • The viewer saved the cost previously incurred in sending SMS.
  • Enabled the viewer to vote even at zero pre-paid balance.
  • The technology emerged as a transparent voting mechanism, valuing viewer’s point of view. 

Outcome:

  • Increased Viewer Engagement by 12 times as compared to Premium SMS (approximate vote count received: 3.8 crores).
  • Encouraged responses as the solution was handset independent – one could vote through mobile and landline.
  • Created a database of active Opt-in mobile users in real-time.
  • Analytic reports facilitated real-time tracking of numbers with details of their region of origin.
  • Enabled the channel to have audience as the true adjudicator in deciding the providence of the show/end results.

TRAI introduces new regulations to ease Mobile Banking Services.

With a view to facilitate timely and reliable communications, the Telecom Regulatory Authority of India (TRAI) has recently introduced new regulations on Mobile Banking Services.

As per the reforms, banks and its customers will be entitled to use SMS, Interactive Voice Response (IVR) and Unstructured Supplementary Services Data (USSD) for transaction purposes apart from WAP and SIM Application ToolKit (STK). The response time for delivery of messages will be <= 10 seconds for SMS, IVR and <= 2 seconds for USSD.

The service providers have also been directed to complete the banking communications about cash deposit, cash withdrawal, mobile transfer, balance enquiry in not more than two stages. They have to use separate telecom resources for routing ‘transactional’ messages only.

The delivery confirmation about such messages will be sent to both – the customer and the bank. However, in case the message is not delivered due to network or handset related issues, a USSD communication will have to be sent to the customer informing completion of the transaction.

Apart from the said, the authority has also laid down the following parameters for mobile-based transactions:

  • Quality of services: The success rate of transactional message delivery has been fixed at 99.5% while the updation of this information in the system has to be 100%.
  • Privacy and Security: It is mandatory for all the access providers to ensure security and confidentiality of m-banking communications. Detailed records of all the banking transaction message has to be preserved for minimum time duration of 6 months for audit purposes. The same will be monitored by TRAI for quality checks at regular intervals.

With these reforms coming into effect, the customer and banks are assured of availing basic Mobile Banking services in much faster and safe manner.