The promising trends in ‘M-shopping’ has enabled purchase of a list of items ranging from a book to a market share. However, a recent initiative by the 125 year old non-banking financial giant Muthoot Group, has taken this phenomenon at a higher level.
The app allows the consumer to purchase gold and silver coins through his Apple and Android phones and tablets. Moreover, one can fetch investments reports in real-time.
The overall purpose lies in extending ‘convenience’ to the customer during his purchasing process and also relieving him from the hassle of delivery and billing. One can initiate a purchase irrespective of the location.
Considering the benefits that it avails, the app holds the possibility of being as successful as internet banking and online tours and travel bookings.