Meaningful communication has already been one of the thumb rule in winning customer loyalty and delivering valuable experiences. Strategic Outbound Communications along with Robocalls have lately been a topic of discussion on the “legitimacy” factor.
While earlier businesses were happy adopting ‘one-size-fits-all’ customer care approach, there was a growing discontent among the customers due to spamming issues. Hence, to overcome these issues, one can expect the following trends rolling in the coming years:
- Proactive Outbound Communication/Analytics
- Multi-channel communication
- Context-aware communication
- Interactive mobile communication
- Preference Management
Having said this, we can be assured of the tailor-made solutions being a survival mechanism in the long-run.