Organization profile :
Client is one of the leading FMCG companies in India with multiple brands that are strongly established in the market. From its foundations, the company is well-known for bringing innovation to its customers through the careful creation of continuous and sustainable change.
Marketing campaign :
The client wanted to launch a new product and promote the same in Tier 2 & Tier 3.
To connect to masses in regional languages and avail direct customer engagement through free sample distribution to the target audience.
VivaConnect provided FreeBuzz (missed call based solution), MobileEngage, VoiceEngage and customized CRM systems. All of these collectively enabled the company to deploy & fulfilling its marketing objectives in the following manner:
- The FreeBuzz number was promoted in all its collateral’s
- The audience was encouraged to give a FreeBuzz on a Toll Free Number mentioned to receive a free sample of the product.
- Post this, the customer was requested to send his/her name with complete residential address on which the sample product would be delivered.
- References were collected through a voice call which was triggered on 7th, 15th & 30th day of the campaign.
- For the first time, samples were distributed through a FreeBuzz
- Created Opt-in Database
- Product samples reached diverse target groups
- Ensured usage of samples