FMCG Sector ensures Customer Engagement through Missed Calls

Organization profile :
Client is one of the leading FMCG companies in India with multiple brands that are strongly established in the market. From its foundations, the company is well-known for bringing innovation to its customers through the careful creation of continuous and sustainable change.

Marketing campaign :
The client wanted to launch a new product and promote the same in Tier 2 & Tier 3.

Challenge :
To connect to masses in regional languages and avail direct customer engagement through free sample distribution to the target audience.

Solution :
VivaConnect provided FreeBuzz  (missed call based solution), MobileEngage, VoiceEngage and customized CRM systems. All of these collectively enabled the company to deploy & fulfilling its marketing objectives in the following manner:

  • The FreeBuzz number was promoted in all its collateral’s
  • The audience was encouraged to give a FreeBuzz on a Toll Free Number mentioned to receive a free sample of the product.
  • Post this, the customer was requested to send his/her name with complete residential address on which the sample product would be delivered.
  • References were collected through a voice call which was triggered on 7th, 15th & 30th day of the campaign.


  • For the first time, samples were distributed through a FreeBuzz
  • Created Opt-in Database
  • Product samples reached diverse target groups
  • Ensured usage of samples

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