When mobile phones entered our lives, we made sure to use the device to possible limits. So much, so that a simple ‘Notification’ of a Missed Call was turned into a powerful ‘alerting system’.
Parents advised kids, ‘Give me a missed call once you reach home‘,
Wives told husbands, ‘Give me a missed call once you leave.’
and many used it to simply get a response from their respective contact. The best feature of Missed call was in it being FREE OF COST
Today, ‘Missed Call coupled with SMS’ has emerged as a powerful tool for Government & businesses to connect with masses over a completely different vertical. A proficient means for Notifying, Alerting, Voting, Sampling, Survey & Feedback !
Central Bank of India used this facility to serve over million customers across India by giving them the privilege of checking their account balance over a missed call backed by SMS.
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