Big brands are gradually understanding the impact of mobile marketing. Innovative ideas are brought in for product placements & brand awareness over Mobile platform and to explain this phenomena what better example than ‘Android 4.4 – KitKat’
Global markets were sweetly surprised as Google reveled its next version of Android, naming it after famous chocolate wafer bar – KitKat. A sensational collaboration among two industry giants, Nestle and Google.
Android 4.4 KitKat is estimated to be launched by October 2013 along with much awaited Google’s Nexus 5, building up the curiosity even further.
The event brought 2 facts under limelight
- Mobile marketing works brilliantly for any product
- Mobile’s reach surpasses any other media of publicity
Mobile is the HOT SPOT
Being an open source platform Android has gained great popularity over past 2 years, especially with growing favoritism of mobile apps. People are choosing Android based mobile handsets due to freedom and simplicity offered by the OS. There are estimated 500 million Android users globally.
Now which other marketing medium could have managed this extent of reach & penetration? Probably none. Its only possible with Mobile.
Thus, a smart move by KitKat to take their product to millions on a personal level!
Taking it further
KitKat has even introduced a special webpage matching that of Google’s Android homepage. A special promotional batch of KitKat has been introduced in UK markets that gives a chance to win Nexus 7 Tablets or a £5 credit of Google play.
Adding further to the marketing, a big statue of Android bot in a KitKat avatar has been placed outside Google’s Head office giving a visual treat.
We hope that Indian brands are getting the message, aren’t you?
Note: Google, Android 4.4, Google Play, Nexus, Nestle, KitKat are registered trademarks of their respective owners.
