Brands get higher Missed calls than individuals!

What is a missed call? .. Any call that you failed to answer qualifies as a missed call. Quite simple right.

That might be the universal definition for a missed call but it certainly differs for Indian mobile users. To us a missed call can mean Call me back,  I’ve reached, I’m waiting , A reminder for something and hundred other things. Its our smart way of communicating with friends, family and colleagues.

Now marketers jump to cash on this perfect system.

&pictures made a fantastic use of the opportunity and packed audiences from Mumbai and delhi to board Shahrukh Khan & Deepika Padukone starrer Chennai Express.

&pictures had a successful run packing audiences from Mumbai and Delhi to board Shahrukh Khan & Deepika Padukone starrer Chennai Express. As a promotion strategy audiences were urged to give a missed call on the flashed number to receive a reminder of watching the movie from Shahrukh Khan himself.  This Rohit Shetty directed blockbuster received a massive response for its television premiere with 1,50,000 calls.


Cadbury 5-star’s campaign of Ramesh and Suresh took to new scales with a contest over Missed Call. On purchase of cadbury 5star consumers are asked to give a missed call on 1800 123 0555 , which followed by a call from 5star asking to enter the 10 digit unique code printed on wrapper. The luck one’s are gifted with Digital camera’s, Smart phone’s, Headphone and Trip to Bermuda.


The contest is highly celebrated by brands and its consumers. What an idea sirji!

Business on Mobile? Certainly Is yours? Err.. Probably!

Each day I spend countless hours interacting with different companies initiating solutions over mobile platforms, where much is discussed about mobile apps. I often begin by asking them if they have a mobile app for internal operation such as Management of inventory, purchase, supply, orders, sales force, etc. To which the answer is No in 90% cases.

Which makes way for my favorite question to follow, Do they ever thought of having such an app to regulate their business? .. where 100% diligently answer with Yes.

Not with much surprise, everyone unanimously agrees that at some point they did think of having a mobile app and interestingly everyone believed of having if not the app then at least a strategy for it in next 12 months.

One needs to understand that with future there are probabilities and certainties. Businesses running & benefiting over customized mobile apps is a certainty, but whether you would be one among those is a probability. The moment you wish to go from probability to certainty, you arrive at the golden question, How to?

While a handful of companies have a fully fledged IT department that can build up a mobile application suiting their needs, many would lack such IT backing or the know-how of it. Such companies can hire someone exclusively for the job. It’s actually a nice way of having an in-house resource for the purpose. Its often easy on pocket and more or less serves the purpose.

Or a better opinion, get a professional to do it. Assign your requirement to an experienced mobile app developer and get one robust mobile application that would stand strong with functionality and utility. You see there’s a complex technological backdrop to these simple looking applications which needs to be revamped with newer technology, so hiring the best pays off in the long run. Its ensures cross platform compatibility and refined features with easy upgrades.

Inevitably every business would be controlling operations beautifully over Mobile apps just in 2 years and the one who gets there sooner shall stand apart from the crowd. Now it’s up to you whether to be certain or probable!


Social messaging apps & India

As the phenomenon of social messaging apps steams hotter, every developer is jumping to have a piece of it. The number of messages to be “transacted” on social messaging apps like WhatsApp and Line are to grow from 27.5 trillion in 2013 to 71.5 trillion by the end of 2014 according to analyst Ovum.

In India we got ample social apps to choose from, right from global players WeChat, Line, Viber and Nimbuzz leading the way to Local players like Hike, who is catching up quick.

But isn’t it getting too crowded now ?

We users definitely love to communicate on mobile rather on the web and social apps are best for it. Taking advantage of which new apps are entering the market by day, with each claiming to be better and a lot different.

And if you happen to ask what’s different? They say …

We’ve got stickers! .. now frankly who cares about the stickers? At least I don’t and nor do I see any interest from my generation of users. All we want is getting the message across, then be it as a text message or a voice recording. For animate conversations, emoji’s have been great all this while

Shake Shake .. To strike a conversation with strangers, seriously?
The time where we are fighting for invasion of privacy, such a feature would only be a passing fad. Nothing long lasting.

There’s much more that can be accomplished over these apps, only if  developers give a listening ear to us users. For taking us away from our favorite messaging app, it has to be much better than fancy stickers or lame shake shake gimmicks.

And if you figure out the answer to it, you’ve got a successful app in making my friend 😉