What is a missed call? .. Any call that you failed to answer qualifies as a missed call. Quite simple right.
That might be the universal definition for a missed call but it certainly differs for Indian mobile users. To us a missed call can mean Call me back, I’ve reached, I’m waiting , A reminder for something and hundred other things. Its our smart way of communicating with friends, family and colleagues.
Now marketers jump to cash on this perfect system.
&pictures made a fantastic use of the opportunity and packed audiences from Mumbai and delhi to board Shahrukh Khan & Deepika Padukone starrer Chennai Express.
&pictures had a successful run packing audiences from Mumbai and Delhi to board Shahrukh Khan & Deepika Padukone starrer Chennai Express. As a promotion strategy audiences were urged to give a missed call on the flashed number to receive a reminder of watching the movie from Shahrukh Khan himself. This Rohit Shetty directed blockbuster received a massive response for its television premiere with 1,50,000 calls.
Cadbury 5-star’s campaign of Ramesh and Suresh took to new scales with a contest over Missed Call. On purchase of cadbury 5star consumers are asked to give a missed call on 1800 123 0555 , which followed by a call from 5star asking to enter the 10 digit unique code printed on wrapper. The luck one’s are gifted with Digital camera’s, Smart phone’s, Headphone and Trip to Bermuda.
The contest is highly celebrated by brands and its consumers. What an idea sirji!