Brands get higher Missed calls than individuals!

What is a missed call? .. Any call that you failed to answer qualifies as a missed call. Quite simple right.

That might be the universal definition for a missed call but it certainly differs for Indian mobile users. To us a missed call can mean Call me back,  I’ve reached, I’m waiting , A reminder for something and hundred other things. Its our smart way of communicating with friends, family and colleagues.

Now marketers jump to cash on this perfect system.

&pictures made a fantastic use of the opportunity and packed audiences from Mumbai and delhi to board Shahrukh Khan & Deepika Padukone starrer Chennai Express.

&pictures had a successful run packing audiences from Mumbai and Delhi to board Shahrukh Khan & Deepika Padukone starrer Chennai Express. As a promotion strategy audiences were urged to give a missed call on the flashed number to receive a reminder of watching the movie from Shahrukh Khan himself.  This Rohit Shetty directed blockbuster received a massive response for its television premiere with 1,50,000 calls.

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Cadbury 5-star’s campaign of Ramesh and Suresh took to new scales with a contest over Missed Call. On purchase of cadbury 5star consumers are asked to give a missed call on 1800 123 0555 , which followed by a call from 5star asking to enter the 10 digit unique code printed on wrapper. The luck one’s are gifted with Digital camera’s, Smart phone’s, Headphone and Trip to Bermuda.

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The contest is highly celebrated by brands and its consumers. What an idea sirji!

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