Business World Talks to Vikram Raichura


Having a strong affinity for Mobile & Technology, this charismatic leader made on his own through the venture that many cited as ‘won’t last long’.  Choosing a path apart from his lineage of sari merchants, he entered the domain of mobile marketing.

12 years down the line, his venture has grown into a private limited company with an impressive clientele featuring names as Central Bank of India, Saraswat Bank, Zee Entertainment Enterprise Limited and many more.

Business World talks to Vikram Raichura (Managing Director), VivaConnect over his take on Mobile Marketing in India and the way his products and services establish a connect between brands and their customers, over Mobile.

Link between Brands, Missed Calls & Creative Campaigns

blog image_VivaConnect

Right mobile marketing move can elevate a brand just the way ‘Daag acche hain’ campaign did for Surf excel, positioning it a class apart from crowd of washing powders. They distinguished themselves smartly. When all were talking about clean clothes, they said stains are great and let kids enjoy their childhood!  (Kudos to those amazing copywriters & creative agency).

Brands can take such innovative campaigns over mobile. Say with a toll-free number where mothers or for that sake even the fathers can call and let the brand know how they let their young one’s enjoy.

People love talking about their kids and how amazing they are. Brands can surely expect a thunderstorm of calls and garner massive engagement through such campaigns.

The bottom line is, People love brands who listen to them eagerly and listening happens great over Mobile!

States Vikram Raichura (Managing Director), as he talks to about the importance of Mobile Marketing for Brands and how they can extend their innovative concepts over Mobile.

Checkout the full article here.

Here’s M(y)-wallet!

Vikram Raichura_VivaConnect
Mr. Vikram Raichura (Managing Director)


Mobile phones have greatly extended the reach and capabilities of every common man in myriad ways, be it personal, professional or social. Getting any sort of information or help is just a few screen taps away and its getting better by the day.

Now , the next big thing entering our lives would be m-wallet or mobile money. The system is touted to bring a revolution through cash-less transactions, with a concept allowing us to make payments without even taking out our wallet or cards. Now that’s so amazing isn’t it. Its quite simple, prior to proceeding with the system, consumers need to upload their credit card and debit card details to a digital account which is then directly linked with your Smartphone through providers corresponding mobile wallet.

Once its done you are set to flash your phone over a stores NFC console and make the payment. Google wallet & PayPal’s In-store checkout are among the favorite.

Read the complete article Here’s m(y) wallet! featured at

Infotech Lead – Telecom Trends for 2014 by VivaConnect

2013 completely re-wrote definition for Indian basic needs as Food, Clothing, Mobile and Shelter. Needless to say that the progress had a lot to do with mobile technology that catered everyone from Ramesh to Suresh (pun intended).


Vikram Raichura, managing director of VivaConnect, shares Telecom Technology Trends for 2014.