Having a strong affinity for Mobile & Technology, this charismatic leader made on his own through the venture that many cited as ‘won’t last long’. Choosing a path apart from his lineage of sari merchants, he entered the domain of mobile marketing.
12 years down the line, his venture has grown into a private limited company with an impressive clientele featuring names as Central Bank of India, Saraswat Bank, Zee Entertainment Enterprise Limited and many more.
Business World talks to Vikram Raichura (Managing Director), VivaConnect over his take on Mobile Marketing in India and the way his products and services establish a connect between brands and their customers, over Mobile.
Right mobile marketing move can elevate a brand just the way ‘Daag acche hain’ campaign did for Surf excel, positioning it a class apart from crowd of washing powders. They distinguished themselves smartly. When all were talking about clean clothes, they said stains are great and let kids enjoy their childhood! (Kudos to those amazing copywriters & creative agency).
Brands can take such innovative campaigns over mobile. Say with a toll-free number where mothers or for that sake even the fathers can call and let the brand know how they let their young one’s enjoy.
People love talking about their kids and how amazing they are. Brands can surely expect a thunderstorm of calls and garner massive engagement through such campaigns.
The bottom line is, People love brands who listen to them eagerly and listening happens great over Mobile!
States Vikram Raichura (Managing Director), as he talks to TelecomDrive.com about the importance of Mobile Marketing for Brands and how they can extend their innovative concepts over Mobile.
Checkout the full article here.
Mobile services have the power to change things fast and when we say fast we are counting in millions!!
E-commerce was still catching up in 2012 and most of its share was taken by Telecommunications services having 1,57,95,902 transactions between January 2012 to 2013. Owing to the great convenience it offers to people with personal reach & prompt service, The National & State level e-Governance projects were plotted quick & fast.
The project spans for 30 services offered electronically by state government bodies like Tax payments, property registrations, RTI, Passport & Visa services, Company registrations, Licenses & permits, utility services & bill payments. (Then Agriculture had only 3,169 transactions)
The very following year saw a tremendous response as the initiative took off splendidly with response from even the remotest of the regions. During January 2013 to 2014, e-commerce transaction for Agriculture surpassed every other with 16,50,01,424 transactions, followed by CSC (Land Revenue, Education, Transport, Licenses & Permits, etc) with 6,78,20,588 and Health with 5,64,96,317
Mobile based Agro-advisory services took a front row in 2013 as the service updated over 12 crore farmers across India with information, advisory and services related to agriculture.
The leading service of Kisaan SMS Portal provides vital information on crop production and marketing, animal husbandry, dairying and fisheries, soil test results, selection of fertilizers, etc. based on regions. Alerts on weather forecast, disease/pest outbreak and market prices helping farmers to plant their crops accordingly.
16,00,98,066 transactions over Kisaan SMS Portal in 2013
Gujarat had the highest number of transactions followed by Andhra Pradesh, Madhya Pradesh & Maharashtra. The Information & advisory is disseminated in Regional Languages to connect with rural population. The service can be availed with a simple one time registration, by calling a toll free number.
With the popularity of existing services, we are sure of an even more colorful pie chart in coming years.
Source of statistics and data count: etaal.gov.in
Mobile phones have greatly extended the reach and capabilities of every common man in myriad ways, be it personal, professional or social. Getting any sort of information or help is just a few screen taps away and its getting better by the day.
Now , the next big thing entering our lives would be m-wallet or mobile money. The system is touted to bring a revolution through cash-less transactions, with a concept allowing us to make payments without even taking out our wallet or cards. Now that’s so amazing isn’t it. Its quite simple, prior to proceeding with the system, consumers need to upload their credit card and debit card details to a digital account which is then directly linked with your Smartphone through providers corresponding mobile wallet.
Once its done you are set to flash your phone over a stores NFC console and make the payment. Google wallet & PayPal’s In-store checkout are among the favorite.
2013 completely re-wrote definition for Indian basic needs as Food, Clothing, Mobile and Shelter. Needless to say that the progress had a lot to do with mobile technology that catered everyone from Ramesh to Suresh (pun intended).
Vikram Raichura, managing director of VivaConnect, shares Telecom Technology Trends for 2014.