Business World Talks to Vikram Raichura


Having a strong affinity for Mobile & Technology, this charismatic leader made on his own through the venture that many cited as ‘won’t last long’.  Choosing a path apart from his lineage of sari merchants, he entered the domain of mobile marketing.

12 years down the line, his venture has grown into a private limited company with an impressive clientele featuring names as Central Bank of India, Saraswat Bank, Zee Entertainment Enterprise Limited and many more.

Business World talks to Vikram Raichura (Managing Director), VivaConnect over his take on Mobile Marketing in India and the way his products and services establish a connect between brands and their customers, over Mobile.

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