Pack your brand with Lunchbox

Mumbaities availing services of Dabbawala’s were treated with something more than their usual hot home cooked meal. On Monday of 11th February, when people sat down for lunch and opened their Tiffin, a lakh others must have been delighted as I was to discover an attractive white-n-red card nicely tucked in a plastic casing that read ‘Bring your Colour home’. As I hastily opened up the folded card, on the inside it read ‘Today your dabba will bring your colour home’

It was a smart marketing act by leading home décor brand asian paints where the card urged to send a SMS with a message ‘COLOUR’ to 56161 to receive a free copy of the IDEAS ON ROYALE DÉCOR  BOOK. Moreover, 5 lucky winners would be chosen through a lucky draw for a free wall make over.


Now I can hardly imagine anyone not been tempted by this offer. In today’s time where having a wall makeover can cost anywhere between 3,000-6,000 (that’s the least), if someone offers me a free wall makeover, that too by experts at a mere cost of SMS. I’d be crazy not be participate in this mesmerizing offer.

asian paints must have had a whooping response considering there are 2,00,000+ Tiffin deliveries across Mumbai. Now that’s some quality leads, ain’t it?

I find this marketing strategy awesome for the following two aspects. Firstly, use of Mumbai Dabbawala’s to take the message across & secondly having call for action over Mobile, guaranteeing quick & easy participation.

Dabbawalla’s are an epitome of Punctuality, Reliability & Perfection. Any message brought my them would be embraced with respect & given due attention.

While Mobile marketing is truly amazing for creating highly creative & interactive campaigns which takes the Advertising & Marketing campaigns on a level above. People don’t have time & need instant gratification of services. Needless to say, Mobile is the key to it.

Just imagine that you received  this card & were asked to post it back through mail filling in your name & address to participate. What was the probability of you carrying it safely home, filling & posting?

Got the difference 😉

Industry honchos speak about Video & Mobile Marketing

Digital Market Asia features an article Mobile paves way for video marketing in India with 3 head honchos,  Saurabh Parmar (Brandlogistic), Sushant Mishra (Starcom Media Vest Group) & Vikram Raichura (VivaConnect) explaining how shall Video marketing grow bigger over Mobile in 2014.

Vikram Raichura sheds light on opportunities in Mobile marketing that companies seeking to become high-performance businesses can’t afford to ignore, be it videos or other innovative mobile marketing ways.

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My vote, iVote

If we’ve been filling our taxes to the Government over net, paying numerous bills easily over mobile, transacting lakhs of rupees via mobile banking then its about time we start Voting over Mobile.

Voting plays a vital role when it comes to choosing our political leaders, favorite film stars & artists, reality show contestants, favorite brands & services, etc. Of which the traditional ways have been through visit to polling booths, filing nomination forms, posting mails and the more recent SMS voting.

Considering the high paced lifestyle of the metropolitan and the reach barrier of the rural regions, many of these systems fall short on multiple levels. However, the picture seems to be brighter on the horizon, all thanks to the Mobile once again.

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VivaConnect launches iVote,  Empowering voting over a missed call.

VivaConnect is the official voting partner for ZEE Cine Awards 2014, World’s Biggest Viewer’s Choice Awards where viewers are put  in the judge’s seat to award their favorite stars of the film fraternity.

Viewers across India can vote simply by giving a missed call over 1800 103 7788. Following which they receive a voice call to cast their vote with an IVR system taking through different categories and the nominations.


Just within few hours of going live, the lines have been flooded with votes from urban to rural audiences of India. The voting lines are open till 7th Feb, 12 Noon (IST).

Along with the Award shows & Reality shows, iVote is highly beneficial for…

  • Brands to know public opinion over products
  • News channels to conduct surveys
  • Interactive contests over Television, Radio, Newspaper, etc.

and any kind of Voting or collection of opinions. Its all simplified over Mobile.

Curious to know more?
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