In this 16th edition of Lok Sabha Elections running across India throughout April and May 2014, candidates are loosening their wallets making enormous spending over campaigning. The sum amount is speculated to be anywhere between Rs.30,000 – 35,000 crore, states Forbes India in its latest issue (18th April, 14) carrying a cover story ‘Digital Battle field‘
Excerpts from VivaConnect’s interview to Forbes:
Q: Just as corporate clients would be vary of dealing with a company that also serviced the competition, political parties would be cautious too about dealing with a firm that also dealt with their opponents. How did you manage to gain their trust?
A: “ We won their trust by maintaining absolute confidentiality of clients data. We do not share any strategic information of a competitor with another. Even within the company, this information is restricted only to the top management to ensure absolute secrecy”,
“A plus point has been our reach, We connect even with the media dark regions of India. We have the capacity for conducting huge campaigns on a pan-India scale.”
– Vikram Raichura, Managing Director.
Check out the issue for complete coverage and interesting coverage of Indian General Elections 2014.