A full page newspaper advertisement, Centerfold of a magazine, Prime time slot on a Television or a billboard around the city. Your brand must have been there done that to get people’s attention and it might have worked well or may be not so for your brand. For which you obviously shelved out a whooping some of money, attempting to build your brand value and ensuring that sales stay on rise.
Just one question, were you able to track the actual reach? .. Probably not!
Advertising is important indeed for every brand and it allows for a smart placement of your product, Yet how shall you know ..
The actual number of people that your ads have reached?
Who are the ones who really received what you conveyed?
Who reciprocated to your advertisements?
Wondering how? .. Think Mobile now!
How about backing your advertising campaigns with Mobile engagement initiatives to interact with customers.
Say you publish an advertisement in a print media, where the copy even carries a missed call number that delivers the caller with additional information of the product. Let’s make it even better, run a contest where the caller is also rewarded with a small gift, say a discount coupon over SMS or an instant mobile talk-time recharge. The number of calls you received are the one’s whom you persuaded successfully with your advertising campaign. After all they took the effort of giving you a missed call.. didn’t they?
Mobile engagement offers:
- A Traceable reach
- Builds a rational database of callers for easy future interaction
- Most importantly, a personal reach
Mobile engagement allows for :
- Contest & Games
- Surveys & Feedback
- Notifications of new products
- Referral programmes
- Reward schemes
Mobile engagement happens great over:
- Voice calls / Toll Free Services
- Interactive Mobile apps
- 24×7 missed call services
Simply mix it up with cool ‘n creative campaigns and you’ll have a superb interaction channel.
I’m sure you are already thinking over Mobile engagement, After all engagement over Mobile gives you an actual figure and not just a ball park number!