Mobile Marketing & Social Media – A Seamless Integration

As India gets its newest Prime Minister post the most epic electoral battle, Digital Media was seen on front run throughout the campaigning. Social media has grown exponentially strong over past 2 years. We all have experienced a firsthand dose to its immense power of reach. Over 33 million Indians are on twitter, 62 million Indians access Facebook on their mobile phones and more than 100 million Indians enjoy Internet.

Social media happens on Mobile
65% of time spent on social media happens over mobile for posting photos, using maps, playing games, sharing, blogging, etc. that’s exactly where opportunity lies for businesses to thrive. Needless to say Mobile marketing is the key to unlock this potential reach.

Let’s get one thing clear, Mobile marketing is not about selling your products but it’s about giving an experience. It’s about understanding the psyche of consumers and then engaging them smartly. One of the best experience that it offers is the quickest ‘call to action’. Nobody likes complex things, absolutely not if they are new to your product (Brand). So make it absolutely easier for them to engage with you.

Missed calls to download apps
Let’s say you have a mobile app that needs higher downloads, so why not save users the hassle of searching your app in the app store and instead give out a missed call number to download it. All they need to do is give a missed call to receive a download link via SMS, one tap and Voila!

One click/tap connects a call
When it comes to customer support, nothing beats a voice call experience. So create easy access points over banners & web pages using ‘Click-2-Call’ services. As & whenever one desires for any support or help, they can enter their mobile number at this access point & hit go to receive a phone call in return, thus establishing a connect between consumer & your customer support. Pretty simple ain’t it?

Mobile service are super easy
Mobile marketing services are amazing for registrations, coupons, voting, validation and authentication through ‘Click-2-Missed Call’ services. Integrate it by placing web ads & icons in a way that when accessed from mobile phones it will allow users to trigger a missed call without entering the number manually. Their action can be easily acknowledged over a SMS.

Don’t sell, offer an experience!
Mobile devices have changed the way we consume all sorts of online content and Mobile marketing has a lot in offering to ease the connect between brands and its consumers. It’s inevitable, and as we said earlier it’s not about selling the product but it’s about offering an experience.

 

Curious to know more?
Lets discus the possibilities for your brand..

Say Hi to us at bina@vivaconnect.co

 

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VivaConnect wins two Gold trophies at IDMA 2014

VivaConnect at IDMA 2014
From left to right: Colvyn J Harris (CEO, JWT South Asia / JWT Mumbai), Sunil Lulla (MD, Times Television Network), holding the trophy is Bharatesh Salian (CSO, VivaConnect), K.N. Raichura (Chairman, VivaConnect), Pranab Basu (VP – Sales & Operations, VivaConnect) and Shri. Arvind Gupta (IT Cell Convener, BJP)

 

It’s a celebration time at VivaConnect as we had a scintillating victory at 6th edition of Indian Digital Media Awards 2014 (IDMA). We proudly lifted not one but two Gold Trophies for our service – LiveTalk, as the Best Innovation in Mobile Marketing and Best Use of Technology.

LiveTalk was developed for Bharatiya Janata Party & extensively used during the pre-election campaigning to broadcast their rallies over voice call. It allowed them to reach & engage with masses spread across India, separated by distance but united by a device ‘Mobile’. The service proved effective where every other medium of Live telecast faced constraints of power cuts, inaccessibility to media (TV/PC), no internet connectivity & web-traffic, etc.

‘LiveTalk works as an on-demand channel over mobile to connect over a thousands of concurrent callers with Live events. The service can be accessed over any mobile handset and doesn’t require internet connectivity, it’s simply dial & connect. We can aptly say that it’s a poor man’s youtube’, conveys Mr. Vikram Raichura (Managing Director, VivaConnect) enjoying the appreciation received by LiveTalk.

Considering the fast paced lifestyle of urban populace & the limitations faced by media coverage in rural regions, LiveTalk proves extremely effective no matter how diverse one’s intended reach is. This service takes the world of mobility solutions miles ahead, literally.

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