The place to be for Mobile Leaders – Mobile World Congress 2015

Fira Gran Via, in the beautiful street of Barcelona, Spain, is the place to be for the mobile leaders, throughout the world, to gather, collaborate and conduct business. From latest gadgets to mind blowing technological innovations, The GSMA (Groupe Speciale Mobile Association) Mobile World Congress 2015, is the planet’s best venue for mobile industry networking, new business opportunities and deal-making, all under one roof.

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Security was the main agenda, with emphasis on the need of security against privacy. “Are you willing to barter your privacy with security?” was the topic of debate.

One of the days belonged entirely to 5G, not just the next mobile network but the next technological platform, which could provide us with the tech-oriented and interconnected lifestyle. Various discussions on how it could give brands a smarter and more contextually relevant opportunity to track the customer journey in real time, were very insightful.

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The speech from Mark Zuckerberg, about getting social, highlighted the need for connecting with the people first and foremost, and how it has helped small economies thrive. Google, on the other hand, emphasized on the developing innovative solutions and everything they do, in an ecosystem approach. They also confirmed launch of their mobile network platform. This demonstrates the power in the context of connecting and the importance it holds.

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Many anticipated phones like Samsung Galaxy S6 and Galaxy S6 Edge, HTC One M9, along with wearables, Smart-watches and a few other accessories were launched. Out of all the innovative gadgets, Sony’s Smarteye Glass caught my eye due to its augmented reality apps. It was amazing to check out some of them on display.

In all, it was an awesome experience. I explored all the 8 halls, and the knowledge that I acquired at MWC 2015, confirms my belief that connecting people via Mobile, directly or indirectly, is the future of every industry.

Vikram Raichura, Managing Director, VivaConnect Pvt. Ltd

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