The Emergence of ‘No Stack’ Mobile Marketing

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What is the difference between Microsoft and Apple?

Microsoft builds pieces of stack — the OS, apps, etc — and relies on multiple partners to build semiconductors, cases, assembly, marketing, retail etc. Apple does everything — they design their own chips, own phone hardware, own OS, own apps, the packaging, the retail experience, everything. One can say that Microsoft is a “No Stack” company, whereas Apple is a “Full Stack” organization. While both the organizations have achieved huge feats of success, this shows that these two methodologies do not oppose each other, but rather it’s the type of business that decides which methodology to adapt.

VivaConnect, a Full Stack organization, enables businesses to run in a No Stack fashion. A new era is emerging where many startups and even well established organizations prefer to go No Stack. This is where VivaConnect plays its role. For instance, if you are a creative marketing organization which has many ideas and clients at hand and wish to run a full fledged mobile marketing campaign, VivaConnect can empower you in the process. It’s almost illogical for such an organization to completely build its own technical stack, when they can utilize ours to manage and execute their campaign.

The recent unbundling of the full stack startup have paved way for many companies to focus on the last mile of value they intend to provide. Such companies can use our services and can concentrate their resources to excel in one domain. We develop and create customized APIs as per the requirement which can easily integrate with your already up and running business software. The services that we provide are protracted into a wide variety of mediums ranging from Voice to SMS. We not only provide the backend to run your mobile marketing campaign but also provide solutions, ideas, and corrective measures to increase the efficiency of the campaign.

The current terminology IoT (Internet of Things) probably understates this potential impact. Brands can make use of our mobile marketing services to create a name or enhance their already established name. VivaConnect avails dashboard, analytics, and cloud infrastructure, all at extreme scale and low cost, that allows the creation of completely new forms of automation which seamlessly gives your No Stack business a look-n-feel of full stack business.

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