Bolt – 1 Minute Voice Race Challenge, was a ‘Voice Call’ based game for BOLT from TATA Motors. It was a pre-launch campaign which highlighted Bolt‘s Multi-drive feature intelligently through a gamified format. The game utilized DTMF inputs (Mobile Keypad) as a medium to play the game. It also increased Brand Recall Value of the campaign for main print and other launch mediums. There was a substantial increase in test-drive enquiries after the campaign. The fact that it got viral by word of mouth publicity, also contributed to an extent, for the accolades it received.
Bolt campaign was designed in a creative manner, which not only emphasized on delivering the Brand Message, but also on creating an unique customer experience. The simplicity yet effectiveness of the campaign, was the result of the hardwork our professional team, who devised a creative and an engaging platform for Bolt from Tata Motors. The hassle free execution of the campaign and high customer engagement also validates our capability of delivering the solutions in an efficient manner.
Here’s a quick video which explains the complete campaign: