Majority of marketers today, purchase data that’s readily available with different publishers, telecom operators, advertisers and data providers to promote their Brand. The accuracy of the data is left for assumption until the campaign is executed and a set of people that are not even closer to the Brand’s Target Group, respond in confusion, leaving everyone perplexed. The budget spent on carpet bombing also, has a high chance of reaching the wrong audience leading to loss of context, loss of communication and loss of money spent to reach an individual.
As per a recent report by TRAI
, the share of Prepaid user base is over 95% in India. This is due to the tight monthly spending budget that most Indians have and a prepaid account makes it possible for them to limit their Mobile spend. Moreover, there is a lot of churn in the ownership of prepaid mobile subscriptions, since in many households the prepaid subscription belongs to one individual but shared by multiple family members. Brand’s most active and untapped market lies in the media dark regions, however, there too, a number that is registered on a 30 year old male, would be used by a 28 year old female.
In such conditions, how can a marketer be sure if the Brand message is reaching the right person and making any impact?
Marketers need to harness the power of customer experience, by giving the power of choice in the hands of the customer to choose what campaign they are interested in, what Brand they want to follow and when they want to be contacted.. That’s where
Customer initiated Brand Solutions are a relief for Brand Marketers.
VivaConnect designs and executes such “Customer initiated campaigns” that lets marketers reach only those consumers who are really interested in their Brand, no matter whose prepaid subscription or what type of phone they are using currently.
Creating over 1 Billion interactions for Brands with their solutions across industries, VivaConnect has powered LiveTalk for Bharatiya Janata Party, Missed call based voting for The Voice India by & TV, Inbound WhatsApp campaigns for multiple FMCG & Entertainment Brands & more across the Mobile horizon.
So dial a missed call on 0 83 83 83 83 99 and take the first step in creating your own active community.