Mobile Phones, Then and Now – The Timeline Tale.

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Well, with the comeback of NOKIA 3310, we are lead to the main shift in mobile economy where we are taken aback by a question, “What is a feature phone doing in a Smart Phone’s world”? With the ‘unbreakable’ Nokia phones, we always preserved these handsets at our homes for a reason. There’s always a day when we enter a service station of our smart phones and look for spares while our phone is being repaired. This spare, though without internet and camera, keeps us up with the basic facilities along with small entertainment quotient packed in the games that we used to enjoy. It takes us back to the nostalgic era of the 90s. It’s time for you to recollect, the first ever mobile phone which you got in your life. Yes, let’s turn back time again and relive those old mobile galleries.

It was just yesterday when we had our fathers buying Reliance handsets and we were so excited to show it off that yes! Finally we own a mobile phone. Nokia followed the trend and became the biggest seller of the mobile handsets then in 90s.

The pressure of the board exams and the anxiety was writ on the parents’ faces too which made them buy their kids mobile phones to stay connected to them. The first mobile phone made our smile to run for miles. In school or colleges, you could see students competing and arguing which phone is better. Is Nokia N series better or the Motorola Razr; curiosity ended with confusion as no one was clear with the features. The mobile market boomed with feature phones and every company wanted to be different to stay ahead. The first gaming phone Nokia N-gage remains a legend also initial app based phones like Nokia 6600 were a huge hit in the market as well. Sony Ericson Walkman series phones gave us one of the best music experiences of our time and there were lots of other amazing phones.

The photography skills to browsing new songs, everything seemed to get better with the release of new handsets each day. We were just waiting for something different each and every day. We were short of SMS packs and the pocket-money was exhausted on mobile recharges. We were relieved when Facebook and WhatsApp were introduced. It made the world seem smaller and everyone seemed closer. Imagining a day without internet, now, can seem as a curse and a boon for few.

To disrupt the whole market, Apple iPhone 3G emerged and we were left stunned with the absolutely new way of using phone by soft touch. But soon we realized it was just for the elite. The rest had to go on with their Nokia and Samsung handsets with others falling for better features of LG and the like.

Shifting from a normal cellular handset to a feature phone to a smart phone, we have experienced all the joys and pains of owning each one of them. With introduction of hard and fast technology and compressed phones, network changes, more service providers, better clarity, better picture quality and sound bass, our wants have turned into needs. We long for better Android versions and upgradation of our Data from 2G to 3G and now, 4G.

The world ran so fast that we did not realize when our daily soaps shifted to web series and there was a world away from our idiot box. This world can fit in our pockets and we can carry it anywhere we want.  The advertisements which we wanted to avoid became a compulsion to watch on YouTube. Investors started paying big for advertising online on Facebook and Youtube instead of investing on television and print which was way too costly. With the time drifting away like sand, every sunrise comes with a new campaign to view and appreciate. The pace that we are running with, we are getting digitalized each day with every approach. Banking has gone to the computers and mobile banking and now you have apps for all. One click and you have a movie downloading, with another click you are traveling somewhere, new clothes collection, paid electricity bills, filed insurance policies; everything on just a gentle click on your mobile.

Digital marketing is running successfully but we see mobile marketing is running parallel, catching hold of every new parameter which is soon going to lead the advertising industry. One SMS can hold a new world with just an attached link. One missed call can open so many engaging possibilities. Voice calls and Emails marketing can do wonders too. More the services, more the benefits we get through Mobile marketing.

VivaConnect is one such built platform which gives a way for each obstruction in advertising. Easy services on your mobile phone. Voice has a great impact and so does the graphics. One call and you can hear English spoken classes in the rural areas. You can vote your star with just a missed call. You can impress your client with an email of your products. VivaConnect has been connecting many brands to their customers.

While we wait for more advancement in technology, maybe we get a software to teleport us back in time to see from where we started and where we have reached. Or a mobile phone which can record all our memories so that we can relive the nostalgic moments. We can hope for this to turn into reality as the future is a mystery.

Till then, Keep Connecting!

Voice Calls: Simple Yet Effective

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You are at a retail/wholesale shop, trying to gain some relevant information about a certain Brand over the Internet but couldn’t, due to Internet unavailability or incapability of your feature phone handset. What could you do, other than asking the shopkeeper about the particular product? However, it is quite possible that the shopkeeper is preoccupied with other customers or he may not have the relevant and detailed information. In that case wouldn’t it be great if you could just ask the product itself? Sounds fascinating, isn’t it?

With the feature phone occupying more than 70% of Indian pockets, it is irrefutable to think of such ideas/products which could make the consumer independent from the capability of his handset. And here at VivaConnect, we conceptualize, develop, and execute such innovative products for our clients to reach their desired target market in a simple yet effective manner. Mr. Vikram Raichura, MD at VivaConnect, has recently shared his wisdom about how the limitation of Online Medium can be overcomed by using offline services such as Voice Calls and SMS, in his guest post at Adgully.

To read the complete post, please click here.

Bolt – 1 Minute Voice Race Challenge

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Bolt – 1 Minute Voice Race Challenge, was a ‘Voice Call’ based game for BOLT from TATA Motors. It was a pre-launch campaign which highlighted Bolt‘s Multi-drive feature intelligently through a gamified format. The game utilized DTMF inputs (Mobile Keypad) as a medium to play the game. It also increased Brand Recall Value of the campaign for main print and other launch mediums. There was a substantial increase in test-drive enquiries after the campaign. The fact that it got viral by word of mouth publicity, also contributed to an extent, for the accolades it received.

Bolt campaign was designed in a creative manner, which not only emphasized on delivering the Brand Message, but also on creating an unique customer experience. The simplicity yet effectiveness of the campaign, was the result of the hardwork our professional team, who devised a creative and an engaging platform for Bolt from Tata Motors. The hassle free execution of the campaign and high customer engagement also validates our capability of delivering the solutions in an efficient manner.

Here’s a quick video which explains the complete campaign:

Mobile Marketing: It’s more than what it seems

Mobile Marketing might pop up pictures of intrusive and, sometimes, irritating mobile ads in your mind, but it is just a floor of it and not the entire building. Mobile Marketing is way more than what we commonly perceive it to be.

It’s also about utilizing the huge telecomAgLY25KTLO70y5z_HZ--DsgjBMRbaesuN6iiTdmOtdAu network of around 7 billion subscribers worldwide, out of which around 43% people (3.13 billion) have Internet access. The subscribers further get classified into a feature phone or a smartphone user. According to eMarketer, only 1.91 billion people are smartphone users, which are expected to cross 2 billion by 2016. This shift towards the smartphone industry and increasing penetration of Internet would also enhance the Mobile Ad spend exponentially. According to eMarketer, it would cross the $100 billion mark by 2016.

However, when it comes to India where the majority of population is still carrying a feature phone and the number of mobile Internet users is just over 20% of its total mobile subscribers, it becomes very important to consider the offline vertical of mobile marketing domain.

Offline vertical includes tools like Missed Call, Voice Call, and SMS, which can be used to craft a customized campaign as per the marketing need. It could be a campaign to broadcast Live speech of a political party to garner reach and increase awareness, on a simple phone call, or a campaign utilizing mobile phone as a source of information and engagement, by just giving a Missed Call. You can increase the TRP or user base of your TV Drama show or a Reality show by inculcating audience responses and votes via Missed Call. You can even craft a Voice Call based game on mobile as a promotional activity; a perfect blend of innovation, creativity, and marketing.

Mobile phone has truly redefined the concept of communication. Anything can be communicated or promoted to any person anytime and anywhere even when he is out of the traditional mediums’ reach. The use of offline tools has further extended its utility to the feature phone users or Media Dark Areas, which is a huge market of potential customers. In a nutshell, it won’t be wrong to say that the mobile phone is ‘the medium’ for marketing.

Stats via MarketingLand