The Emergence of ‘No Stack’ Mobile Marketing

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What is the difference between Microsoft and Apple?

Microsoft builds pieces of stack — the OS, apps, etc — and relies on multiple partners to build semiconductors, cases, assembly, marketing, retail etc. Apple does everything — they design their own chips, own phone hardware, own OS, own apps, the packaging, the retail experience, everything. One can say that Microsoft is a “No Stack” company, whereas Apple is a “Full Stack” organization. While both the organizations have achieved huge feats of success, this shows that these two methodologies do not oppose each other, but rather it’s the type of business that decides which methodology to adapt.

VivaConnect, a Full Stack organization, enables businesses to run in a No Stack fashion. A new era is emerging where many startups and even well established organizations prefer to go No Stack. This is where VivaConnect plays its role. For instance, if you are a creative marketing organization which has many ideas and clients at hand and wish to run a full fledged mobile marketing campaign, VivaConnect can empower you in the process. It’s almost illogical for such an organization to completely build its own technical stack, when they can utilize ours to manage and execute their campaign.

The recent unbundling of the full stack startup have paved way for many companies to focus on the last mile of value they intend to provide. Such companies can use our services and can concentrate their resources to excel in one domain. We develop and create customized APIs as per the requirement which can easily integrate with your already up and running business software. The services that we provide are protracted into a wide variety of mediums ranging from Voice to SMS. We not only provide the backend to run your mobile marketing campaign but also provide solutions, ideas, and corrective measures to increase the efficiency of the campaign.

The current terminology IoT (Internet of Things) probably understates this potential impact. Brands can make use of our mobile marketing services to create a name or enhance their already established name. VivaConnect avails dashboard, analytics, and cloud infrastructure, all at extreme scale and low cost, that allows the creation of completely new forms of automation which seamlessly gives your No Stack business a look-n-feel of full stack business.

Mobile Marketing: It’s more than what it seems

Mobile Marketing might pop up pictures of intrusive and, sometimes, irritating mobile ads in your mind, but it is just a floor of it and not the entire building. Mobile Marketing is way more than what we commonly perceive it to be.

It’s also about utilizing the huge telecomAgLY25KTLO70y5z_HZ--DsgjBMRbaesuN6iiTdmOtdAu network of around 7 billion subscribers worldwide, out of which around 43% people (3.13 billion) have Internet access. The subscribers further get classified into a feature phone or a smartphone user. According to eMarketer, only 1.91 billion people are smartphone users, which are expected to cross 2 billion by 2016. This shift towards the smartphone industry and increasing penetration of Internet would also enhance the Mobile Ad spend exponentially. According to eMarketer, it would cross the $100 billion mark by 2016.

However, when it comes to India where the majority of population is still carrying a feature phone and the number of mobile Internet users is just over 20% of its total mobile subscribers, it becomes very important to consider the offline vertical of mobile marketing domain.

Offline vertical includes tools like Missed Call, Voice Call, and SMS, which can be used to craft a customized campaign as per the marketing need. It could be a campaign to broadcast Live speech of a political party to garner reach and increase awareness, on a simple phone call, or a campaign utilizing mobile phone as a source of information and engagement, by just giving a Missed Call. You can increase the TRP or user base of your TV Drama show or a Reality show by inculcating audience responses and votes via Missed Call. You can even craft a Voice Call based game on mobile as a promotional activity; a perfect blend of innovation, creativity, and marketing.

Mobile phone has truly redefined the concept of communication. Anything can be communicated or promoted to any person anytime and anywhere even when he is out of the traditional mediums’ reach. The use of offline tools has further extended its utility to the feature phone users or Media Dark Areas, which is a huge market of potential customers. In a nutshell, it won’t be wrong to say that the mobile phone is ‘the medium’ for marketing.

Stats via MarketingLand