Celebrating International Women’s Day

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She is everywhere.

Your better half, your company partner, your competitor, your daughter, your mother.

More roles but a veil of silence covers her.

She is your role model, your strength, your power, your everything.

She molds into what you want her to be. Your caretaker, your willpower, your love. But let her be herself. Her dreams fly like yours do.

She is her own glory, her own future’s architect, her shape’s engineer, her life’s boss, a doctor of her own heartbreaks.

She is beautiful in her own way. Love her for who She is.

She creates a world around you, a world of which you are a part, too.

 

 

A day to celebrate the evergreen beauty of hers. A day to celebrate her every day’s victory. A day to celebrate her roles and the roles She plays in our lives.

We at Vivaconnect would like to thank the Woman Hood for everything they have done for us.

HAPPY WOMEN’S DAY.

Mobile Phones, Then and Now – The Timeline Tale.

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Well, with the comeback of NOKIA 3310, we are lead to the main shift in mobile economy where we are taken aback by a question, “What is a feature phone doing in a Smart Phone’s world”? With the ‘unbreakable’ Nokia phones, we always preserved these handsets at our homes for a reason. There’s always a day when we enter a service station of our smart phones and look for spares while our phone is being repaired. This spare, though without internet and camera, keeps us up with the basic facilities along with small entertainment quotient packed in the games that we used to enjoy. It takes us back to the nostalgic era of the 90s. It’s time for you to recollect, the first ever mobile phone which you got in your life. Yes, let’s turn back time again and relive those old mobile galleries.

It was just yesterday when we had our fathers buying Reliance handsets and we were so excited to show it off that yes! Finally we own a mobile phone. Nokia followed the trend and became the biggest seller of the mobile handsets then in 90s.

The pressure of the board exams and the anxiety was writ on the parents’ faces too which made them buy their kids mobile phones to stay connected to them. The first mobile phone made our smile to run for miles. In school or colleges, you could see students competing and arguing which phone is better. Is Nokia N series better or the Motorola Razr; curiosity ended with confusion as no one was clear with the features. The mobile market boomed with feature phones and every company wanted to be different to stay ahead. The first gaming phone Nokia N-gage remains a legend also initial app based phones like Nokia 6600 were a huge hit in the market as well. Sony Ericson Walkman series phones gave us one of the best music experiences of our time and there were lots of other amazing phones.

The photography skills to browsing new songs, everything seemed to get better with the release of new handsets each day. We were just waiting for something different each and every day. We were short of SMS packs and the pocket-money was exhausted on mobile recharges. We were relieved when Facebook and WhatsApp were introduced. It made the world seem smaller and everyone seemed closer. Imagining a day without internet, now, can seem as a curse and a boon for few.

To disrupt the whole market, Apple iPhone 3G emerged and we were left stunned with the absolutely new way of using phone by soft touch. But soon we realized it was just for the elite. The rest had to go on with their Nokia and Samsung handsets with others falling for better features of LG and the like.

Shifting from a normal cellular handset to a feature phone to a smart phone, we have experienced all the joys and pains of owning each one of them. With introduction of hard and fast technology and compressed phones, network changes, more service providers, better clarity, better picture quality and sound bass, our wants have turned into needs. We long for better Android versions and upgradation of our Data from 2G to 3G and now, 4G.

The world ran so fast that we did not realize when our daily soaps shifted to web series and there was a world away from our idiot box. This world can fit in our pockets and we can carry it anywhere we want.  The advertisements which we wanted to avoid became a compulsion to watch on YouTube. Investors started paying big for advertising online on Facebook and Youtube instead of investing on television and print which was way too costly. With the time drifting away like sand, every sunrise comes with a new campaign to view and appreciate. The pace that we are running with, we are getting digitalized each day with every approach. Banking has gone to the computers and mobile banking and now you have apps for all. One click and you have a movie downloading, with another click you are traveling somewhere, new clothes collection, paid electricity bills, filed insurance policies; everything on just a gentle click on your mobile.

Digital marketing is running successfully but we see mobile marketing is running parallel, catching hold of every new parameter which is soon going to lead the advertising industry. One SMS can hold a new world with just an attached link. One missed call can open so many engaging possibilities. Voice calls and Emails marketing can do wonders too. More the services, more the benefits we get through Mobile marketing.

VivaConnect is one such built platform which gives a way for each obstruction in advertising. Easy services on your mobile phone. Voice has a great impact and so does the graphics. One call and you can hear English spoken classes in the rural areas. You can vote your star with just a missed call. You can impress your client with an email of your products. VivaConnect has been connecting many brands to their customers.

While we wait for more advancement in technology, maybe we get a software to teleport us back in time to see from where we started and where we have reached. Or a mobile phone which can record all our memories so that we can relive the nostalgic moments. We can hope for this to turn into reality as the future is a mystery.

Till then, Keep Connecting!

“Analytics” is the latest buzz word, attracting marketers like bees to honey.

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What is “Marketing Analytics”? Does it really matter?

Each day, we create over 2.5 quintillions (1 quintillion = 10 followed by 18 zeros) bytes of data.

This is generated by every activity we do in the online and offline world. Marketing analytics gets this big data into focus and assesses the achievement of your marketing initiatives. You get a holistic view of how your marketing strategies are performing for each one in your target group.

In recent years, however, advancement of technologies in silos has resulted into a huge puddle of muddled data points. That’s when marketing analytics spins its magic wand for marketers, making it possible for them to fill the gaps by reinventing their marketing strategy.

As a marketer, if you are seeking the answers to a few basic questions below, you definitely need marketing analytics for your business:

  • How many prospects were created through a specific campaign?
  • What marketing initiatives will suit my target audience?
  • Which existing initiatives are performing well?
  • What marketing channels are bringing in more revenue?
  • How to improve the initiatives to improve results?
  • How are the activities performing against my competitors?
  • What channels are my competitors using?
  • Where should you direct our marketing spends?
  • How do we allocate our marketing resources?
  • Which is the most sensible channel for my business?

When marketers begin to gain the answers to these questions, they spread the same approach everywhere with sheer enthusiasm. This often results in a lack of focus and failure in achieving the marketing & sales goals.

Go steady; Go slow. Identify the criteria to decide which marketing activity will gain the highest ROI. Consider the necessary factors viz. the level of investment required, the time required to implement analytics, compatibility with existing business strategy, impact on customers, the capability of your business and the possible hurdles on the way. Set your marketing priorities and begin gradually.

Keeping these factors in mind, we hope that all you marketers begin using this power of data and marketing analytics so it turns out to be an investment and not an expense.

“The Intrusive Ad is dead, long live the Intriguing Ad!”

Ad Blocking

Playing a Game…. Pause… Ad !
Watching a Video….Pause… Ad !
Reading an Article….Pause… Ad !
Block ! Block ! Block !…In short, We just Hate Ads.

All the favorite activities that a Mobile user wishes to do on his Mobile device are bombarded with ads. The users have now built an immunity system against them – banner blindness, ad-blocking software & the nano second reflex of closing off ad pop-ups. While annoyance is one of the prime factors, the users are equally concerned of privacy as well, since no other device has this degree of an intimate relationship with them.

Realizing this, Apple recently decided to support ad blocking with iOS 9, allowing it’s users to enjoy an ad-free mobile experience while forcing publishers and mobile advertisers to rethink their advertising approach by overcoming these barriers.

Hence, Marketers will now have to think around strategies that make the user engage and interact with the ad rather than just seeing it on his/her device. This is because the focus has now changed, to not just what content or offer the ad contains, but also the context, timing and frequency that needs to be customized to every individual user. If these parameters are not met by Brands, users will continue to block ads now and in the future.

In India too, Mobile users face a challenge because of ad bombarding, leading to slower page load time and high data consumption, hence a recent study also shows that the number of people actively using ad blockers in India too, has increased from 2 million to 4 million in a span of just 3 months. How will Marketers face this challenge?

Brand Marketers now need to understand that besides creating engaging ad copies, shareable content and awesome branding initiatives, they also need to explore ways that will create user generated ads in both online & offline worlds. Understanding the current challenges Brand’s face, VivaConnect has devised a solution for gaining maximum interactions of Brand’s creative campaigns from it’s customers, where we combine the power of online targeting with the strong offline reach to provide an experience the customer enjoys leading to loyalty and retention. VivaConnect makes use of it’s own Voice & Missed call platform to create a customer initiated ad journey with the Brand, thus providing maximum output to the relevant stakeholders – The Customer, The Brand, The Publisher.

With the advent of this new style of advertising in the online space, we can rightly proclaim “the intrusive Ad is dead, long live the intriguing Ad”. To know more about this solution and to create ads that gain maximum impact even in the current advertising scenario, give us a missed call on 0 83 83 83 83 99.

(Author – Mr. Vikram Raichura)

Embracing Cloud-Communications for a Competitive Advantage : CIO Review

Cloud-Communication. You might have heard this term a lot, but do you really know what exactly is it? Let’s clear up the idea of cloud communication first for better understanding of how it can provide your business a competitive edge. In generic words, cloud means anything that can store data without being physically present with you, i.e., at a remote location. Any communication which is done accessing data stored in cloud can be called as Cloud-Communication. Cloud-Communication providers deliver Voice and Data communication applications and services. These applications and services are hosted on provider’s servers, giving their customers access to the cloud.

Many businesses are leveraging cloud communication for competitive advantage. A cloud based communication solution can be an integral tool for a business. It enables a business to do things smartly and swiftly than the competition. Good business is all about customer relationships, and a survey by CloudTech found that activating cloud communication improves the interaction between client and business. According to “India Cloud Computing Market Forecast & Opportunities, 2020,” the market for cloud computing services in India is projected to grow at a CAGR of over 22 per cent during 2015-2020. With nearly 8 million Small and Medium Businesses (SMBs) in India, this market segment presents a huge opportunity for SaaS (Software as a Service) vendors and solution providers.

If I talk about VivaConnect’s solutions based on Cloud-Communication, we provide services on SaaS principle. For instance, we provide client with a number (no sim cards or system required), and the customized campaign is run at the back end on our servers and PRI lines. The biggest advantage for the clients is that they don’t have to invest in the infrastructure or PRI lines, they can just buy the relevant services and monitor the activities remotely with timely reports and software/web panels. They only have to pay for services or applications they use, thereby having a cost-effective, reliable and secure communications environment, says Mr. Vikram Raichura, MD, VivaConnect.

Know More : http://bit.ly/1KKx0Dn

Business is not just about growing, it’s also about building.

Business is not just about growing, it's also about building.

Success or failure of any business depends on the area of focus of the core teams. In a startup stage, the core teams focus only on growing the business, however when the growth stagnates the core teams are expected to deliver beyond growth, moving into the phase of sustaining the business that has been built. This is because majority of businesses devise a growth strategy that’s focused on short-term goals (user acquisition, expansion, increasing market share, increasing toplines) and plan to design the long-term goals (customer experience, retention), once the short-term goals are achieved, thus leading to only short-term benefits. In the hastiness to achieve quick results, the focus of the business, that is crucial to attain the desired result, becomes hazy.

Although every business can capture maximum eyeballs by spending on a launch strategy across paid media channels, what really matters is repeat customers. While there may be a million people who are attracted by the offers a business promotes at the initial stage, if no efforts are put to build the customer experience and make improvements in the product or services, the business will struggle to sustain.

When a business focuses on building a strategy that engages it’s customers strategically, right from the awareness to acquisition to retention to turning them into evangelists, the business will create value… delivering more than what the customer perceives of what he is paying for. Hence businesses which identify that growing is only focused on acquiring, while building is focused on delivering wow experience and getting repeat customers, recognize that winning only a few battles isn’t the goal, winning the war is.

So the crux actually lies in how many people keep coming back to you even when you do not reach out to them, and that’s when you can be sure that you’ve built a business, not just grown a business.

(Author – Mr. Vikram Raichura)