Bharatesh Salian joins VivaConnect as Chief Strategy Officer

Copy of Bharatesh Salian

VivaConnect appoints veteran Bharatesh Salian as Chief Strategy Officer. He will define and execute strategic initiatives for brands, media houses and agencies to deliver an unified-interactive experience across all screens and touch points.

Salian comes with a strong technology background and in-depth understanding of brands and consumer behaviour. He brings on board, 14 years of experience in mobile, digital and social media marketing space. Prior to joining VivaConnect, he was with Mogae Media Group as strategic planning & business development director. His former stint as a general manager- digital and mobility services at Omnicom Media Group owned OMD and PHD, had him heading the mobile strategy and project implementation for large FMCG’s like Hindustan Unilever Limited, Johnson & Johnson.

With his strong conviction about mobile offering the highest reach, he executed campaigns for notable brands using Telecom Platform on a 10-digit mobile number (Long Code). Other major projects include introduction of “Web Click to Call” concept in a Brand Campaign for Pepsi in 2009 and Missed Call Activity in a Brand Activation for Tide Plus.

He has been a recipient of ‘Innovative Leader Award’ at Indira International Innovation Summit, January 2013.

Speaking on the appointment, Managing director Vikram Raichura said, “I am delighted to welcome Bharatesh to the team VivaConnect. With his treasure-box of experience across brands and agencies, I am confident that it will further enable us to deliver greater value to our clients apart from giving them a competitive advantage. I wish him all the luck for his career-journey with VivaConnect.”

Some outbound trends that you can expect to roll in the coming year.

Meaningful communication has already been one of the thumb rule in winning customer loyalty and delivering valuable experiences. Strategic Outbound Communications along with Robocalls have lately been a topic of discussion on the “legitimacy” factor.

While earlier businesses were happy adopting ‘one-size-fits-all’ customer care approach, there was a growing discontent among the customers due to spamming issues. Hence, to overcome these issues, one can expect the following trends rolling in the coming years:

  • Proactive Outbound Communication/Analytics
  • Multi-channel communication
  • Context-aware communication 
  • Interactive mobile communication
  • Preference Management

Having said this, we can be assured of the tailor-made solutions being a survival mechanism in the long-run. 

Article adapted from: http://blog.angel.com/2012/11/the-future-of-outbound-it%E2%80%99s-time-to-get-rid-of-one-size-fits-all