3 Reasons why Mobile Marketing sells

Smart Advertisers and marketers have gained momentum to their campaign through Mobile Marketing.  Mobile undoubtedly is a great tool for promoting and engaging individuals to a brand. Reason? … We’ll give you 3

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B’coz now its Food, Clothing, Mobile and Shelter

The utility offered by mobile is so overwhelming that now it’s a basic necessity. It’s unarguably the most cherished communication device around the globe. It connects, engages, entertains and enlightens. It serves so many purposes that It’s highly difficult to spot someone without a Mobile phone (and in case you do then please point him back to his cave :P)

Presently there are 867 million mobile phone subscribers in India (TRAI’s report of July 2013). Any product marketed over Mobile is highly probable of being noticed.

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B’coz its the ONLY platform with individual reach

Mobile grabs undivided attention of  the user, making it hard to miss. Moreover it establishes ‘call for action‘ through Call, SMS, Mobile App download, Missed call services, etc.

By opting for mobile marketing, brands don’t have to wait for the lucky day when customer eventually notices their product. On the contrary it takes the product directly to an individual over his Mobile.

Now which other mode of advertising/promotion can match this level of individual reach?

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B’coz its HOT HOT HOT

One can choose among Voice Call, Missed Call, Mobile App, Email and SMS based service to Advertise/Promote a product. These platforms offer ‘free of cost‘ services to masses, which ensures maximum engagement. By initiating creative & interactive concepts coupled with a reward system, its a sizzling hot platform for audience engagement.

Incase you thought, ‘How can Mobile marketing engage my audience?’, Then learn it from the leaders.

Zee Cine Awards 2013 – Haq hai Aapka
Using VivaConnect’s freebi (Missed Call service), A voting platform was established which empowered audiences to vote for their favorite artist over phone.

Being a ‘free of cost’ service’ to the audience, the response was tremendous. Over a million votes were registered in just 2 days. It broke all the previous years record registering maximum audience participation.

Drawing from the above example, mobile marketing platform can be molded into interactive engagement platforms.

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Did we mention that across India there are just 277 million TV sets, 500 million internet users, while 867 million mobile phone subscriptions!

We leave the math to you 😉

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Some outbound trends that you can expect to roll in the coming year.

Meaningful communication has already been one of the thumb rule in winning customer loyalty and delivering valuable experiences. Strategic Outbound Communications along with Robocalls have lately been a topic of discussion on the “legitimacy” factor.

While earlier businesses were happy adopting ‘one-size-fits-all’ customer care approach, there was a growing discontent among the customers due to spamming issues. Hence, to overcome these issues, one can expect the following trends rolling in the coming years:

  • Proactive Outbound Communication/Analytics
  • Multi-channel communication
  • Context-aware communication 
  • Interactive mobile communication
  • Preference Management

Having said this, we can be assured of the tailor-made solutions being a survival mechanism in the long-run. 

Article adapted from: http://blog.angel.com/2012/11/the-future-of-outbound-it%E2%80%99s-time-to-get-rid-of-one-size-fits-all