Some outbound trends that you can expect to roll in the coming year.

Meaningful communication has already been one of the thumb rule in winning customer loyalty and delivering valuable experiences. Strategic Outbound Communications along with Robocalls have lately been a topic of discussion on the “legitimacy” factor.

While earlier businesses were happy adopting ‘one-size-fits-all’ customer care approach, there was a growing discontent among the customers due to spamming issues. Hence, to overcome these issues, one can expect the following trends rolling in the coming years:

  • Proactive Outbound Communication/Analytics
  • Multi-channel communication
  • Context-aware communication 
  • Interactive mobile communication
  • Preference Management

Having said this, we can be assured of the tailor-made solutions being a survival mechanism in the long-run. 

Article adapted from: http://blog.angel.com/2012/11/the-future-of-outbound-it%E2%80%99s-time-to-get-rid-of-one-size-fits-all